Editorial Board Member

Journal of Marketing
1970-2000.

Journal of the Academy of Marketing Science
1980-2000.

Journal of Strategic Marketing
1998 to Present.

Journal of Service Research
1998 to present.

Walter H. Stellner Distinguished Professor of Marketing
University of Illinois, 1979-1984.

IBE Customer Relationship Management Journal
1998 to Present.

Journal of Relationship Marketing
1999 to Present.

Journal of Marketing Theory
2000 to Present.

Journal of International Marketing
1998 to Present.

Journal of Customer Behavior
2002 to Present.

Ad Hoc Reviewer

  • Decision Sciences
  • Journal of Applied Psychology
  • National Science Foundation

Reviewer of Conference Papers

  • Academy of Marketing Science
  • American Marketing Association
  • Academy of International Business
  • Association for Consumer Research
  • Reviewer of Doctoral Dissertation Competition for:
    • American Marketing Association
    • Academy of Marketing Science Series

Editor

Research in Marketing (JAI Press)
1976-2000.

Research in Consumer Behavior (JAI Press)
1983-1985.

Advances in Telecommunications Management (JAI Press)
1988-1991.

Elected Officer

Sheth Foundation, Board of Trustees
2002 to present

Georgia Indo-American Chamber of Commerce (GIACC)
2001-2004.

AMA Foundation, Board of Trustees
1995 to 2003.

Academy of Marketing Science (Board of Governors)
1994 to Present.

Association for Consumer Research (President)
1984 – 1985

American Psychological Association, Consumer Psychology Division (President)
1978.

Other Public Service

Conference Co-chair, 1st International Conference on CRM, NDI, Delhi, India
2000.

Conference Co-chair, Fifth Research Conference on Relationship Marketing
2000.

Conference Co-chair, Fourth Research Conference on Relationship Marketing
1998.

Conference Co-chair (with Albrecht Schollner), Emory-Berlin University Conference on Relationship Marketing
1997.

The Indus Entreprenuers (TiE) – Atlanta Chapter
1999 – Present.

TiE Mentor
2000 to Present.

Track Co-chair, First International Conference of AMA
Dublin, 1997.

Conference Co-chair, Third Research Conference on Relationship Marketing
1996.

Track Co-chair, American Marketing Association Educators’ Conference
Summer 1996.

Co-editor, Special Issue, International Business Review
Spring 1996.

Co-chair, AMA Faculty Consortium or Relationship Marketing
1994.

Conference Co-chair, Second Research Conference on Relationship Marketing
1994.

Chair, Special Interest Group on Relationship Marketing, AMA
1993 to Present.

Trustee, American Marketing Association Foundation
1993 – Present.

Track Chair, American Marketing Association Summer Educators’ Conference
1993.

Founder, Madhuri & Jagdish N. Sheth Foundation
1992.

Conference Co-Chair, Relationship Marketing Conference, Emory University
April 1992.

Program Chair, Academy of Marketing Science
1991.

Advisor, NTIA on Telecom 2000 Report
1989.

Conference Co-chair (with Robert Pitts), AMA/De Paul University Workshop on Cross-cultural Marketing
1986-1987.

Board Member, Center for Telecommunications Management, USC
Since 1985.

Program Co-chair (with Chin Tiong Tan), First International Conference, Association for Consumer Research, Singapore
1985.

Program Co-chair (with Gary Frazier), Walter H. Stellner Symposium on Marketing, University of Illinois
1985.

External Examiner, National University of Singapore
1981 – 1985.

Advisory Council Member, ISR, University of Michigan
1978-1981.

Program Chair, Conference on Export Promotion, University of Illinois
1978.

Program Chair, Fourth International Seminar in Marketing, Aix-en- Provence, France
1977.

Marketing Track Chair, American Institute and Decision Sciences, National Conference
1976.

Program Chair, American Psychological Association (Division 23)
1975.

Program Co-chair (with Peter Wright), National Conference on Social Marketing, University of Illinois
1973.

Program Chair, AMA Doctoral Consortium
1971.

Program Committee, AMA Educators Conference
1970.

Program Co-chair (with William D. Wells), AMA Workshop on Multivariate Methods, University of Chicago
1970.

Program Chair, Conference on Buyer Behavior, Columbia University
1969.

AMA-Sheth Foundation Doctoral Consortium Presenter
for more than thirty years since 1971.

Distinguished Lecture Faculty at numerous Universities in U.S. and Abroad
Since 1974.

AMA Faculty Consortium Presenter
For several years since 1975.