Marketing Research The Future History of Consumer Research: Will the Discipline Rise to the Opportunity?
Marketing Research Achieving An Effective R&D Marketing Integration in the Telecommunications Industry-Actors Perspective
Marketing Research Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practices
Marketing Research Developing a Model of Antecedents to Consumers’ Perceptions and Evaluations of Price Unfairness
Marketing ResearchMarketing Theory The Surpluses and Shortages in Business-to-Business Marketing Theory and Research