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January 1971

Marketing Research

The Multivariate Revolution in Marketing Research

By Jagdish Sheth | Marketing Research | No Comments

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Consumer Behavior
Relationship Marketing
Marketing Strategy
Geopolitics & Globalization
Marketing Theory
Marketing Research
Information Technology

Latest News

Dr. Sheth Highlighted in Global Atlanta Article: Wipro’s CEO Honors ‘Giving Pledge’ by Boosting Teacher Ed in India April 15, 2019
Handbook of Advances in Marketing in an Era of Disruptions January 28, 2019

Popular Research Papers

A Model of Industrial Buyer Behavior October 1, 1973
Competitive Advantages through Customer Satisfaction January 1, 2001

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