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Yearly Archives
1973
Consumer Behavior
A Model of Attitude Structure & Attitude-Behavior Relationship
Consumer Behavior
A Model of Industrial Buyer Behavior
Consumer Behavior
Advertising’s Image – U. S. and Yugoslavia
Consumer Behavior
Perceived Attribute Importance in Public and Private Transportation
Marketing Research
Canonical Correlation Analysis of Competitive Market Structure
Marketing Strategy
Malnutrition and Marketing
Relationship Marketing
A Field Study of Attitude Structure and the Attitude-Behavior Relationship
Marketing Theory
Equivalence of Fishbein and Rosenberg Theories of Attitudes
Consumer Behavior
Brand Profiles From Beliefs and Importances
Geopolitics & Globalization
A Multivariate Model of Multinational Business Expansion
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