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Yearly Archives
1979
Consumer Behavior
The Surpluses and Shortages in Consumer Behavior Theory and Research
Marketing Research
The Future Of Market Research Products And Markets
Consumer Behavior
How Consumers Use Information
Consumer Behavior
Wahlentscheidungen und ProzeBmodelle des Informationsverhaltens von Konsumenten
Consumer Behavior
Attitudinal Theories of Consumer Choice Behavior-A Comparative Analysis
Consumer Behavior
Should Multi-Country Advertising Research be Universal or Unique
Marketing Strategy
Communication and Discussion
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