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February 1981

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Consumer Behavior

A Framework of Interorganizational Coordination for Distribution Channel Management

By Jagdish Sheth | Consumer Behavior | No Comments

Research Paper Categories

  • Consumer Behavior
  • Relationship Marketing
  • Marketing Strategy
  • Geopolitics & Globalization
  • Marketing Theory
  • Marketing Research
  • Information Technology

Latest News

  • Handbook of Advances in Marketing in an Era of Disruptions January 28, 2019
  • BTVI Interview January 24, 2019

Popular Research Papers

  • A Model of Industrial Buyer Behavior October 1, 1973
  • Competitive Advantages through Customer Satisfaction January 1, 2001

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