Consumer Behavior-Surpluses and Shortages

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Introduction   The purpose of this paper is to take…

Some Comments On Triandis The Model Of Choice Behavior In Marketing

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There is no question that the Triandis model of choice behavior…

Determinants of Intention-Behavior Discrepancy in the 1980 National Elections

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Introduction There is an overwhelming evidence that a person’s…

An Integrative Theory of Patronage Preference and Behavior

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Introduction Contrary to current popular belief, patronage…