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March 1982

Marketing Theory

History of Marketing Thought – An Update

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Consumer Behavior
Relationship Marketing
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Four Indian Americans in list of 2020 Padma Awardees February 14, 2020
Dr. Jagdish Sheth Awarded the Padma Bhushan Award by the Government of India January 28, 2020

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Competitive Advantages through Customer Satisfaction January 1, 2001
A Model of Industrial Buyer Behavior October 1, 1973

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