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February 1992

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Marketing Theory

Toward a Theory of Macromarketing

By Jagdish Sheth | Marketing Theory | No Comments

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Consumer Behavior
Relationship Marketing
Marketing Strategy
Geopolitics & Globalization
Marketing Theory
Marketing Research
Information Technology

Latest News

Dr. Sheth Highlighted in Global Atlanta Article: Wipro’s CEO Honors ‘Giving Pledge’ by Boosting Teacher Ed in India April 15, 2019
Handbook of Advances in Marketing in an Era of Disruptions January 28, 2019

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