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February 1992

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Marketing Theory

Toward a Theory of Macromarketing

By Jagdish Sheth | Marketing Theory | No Comments

Research Paper Categories

Consumer Behavior
Relationship Marketing
Marketing Strategy
Geopolitics & Globalization
Marketing Theory
Marketing Research
Information Technology

Latest News

Heartfulness Institute Lifetime Achievement Award Recipient June 7, 2019
Dr. Sheth Awarded the Jefferson Award for Research, Mentoring and Philanthropy May 9, 2019

Popular Research Papers

A Model of Industrial Buyer Behavior October 1, 1973
Competitive Advantages through Customer Satisfaction January 1, 2001

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