Ecological Imperatives and the Role of Marketing

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Introduction The purpose of this chapter is to highlight the…

Growth, Productivity and the Visible Hand: An Interview with Jagdish N. Sheth

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PERSPECTIVES is a regular feature in JAPB in which we will…

Feeling the Heat Part 2

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In the last issue, we talked about the growing productivity…

Cellular Communications: What’s Ahead

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In this paper, we look at the future of the industry. We…

Improving Marketing Productivity

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It is generally acknowledged, even among those inclined…

Cellular Communications: The First Decade

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History Nearly a century ago, Italy’s Guglielmo Marconi…