Economic Realignment of Nations Promises Progress and Tensions

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The 2000 U.S. Census confirmed what most of us already knew: the United States’ economy is rapidly being integrated with the economies of its Latin neighbors. NAFTA is greatly affecting political and social change in the Western Hemisphere...

Beyond the Bottom Line: Building Customer Value for the Long Term

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Thanks to Peter Drucker and other management gurus, customer service has long been the mantra of the business world. But in today’s competitive environment, an emphasis on customer satisfaction is not enough...

Turning Customers Into Clients for Life and Other Challenges

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The good news is that deep, lasting client relationships are within reach for all consultants and other professionals. The bad news is, there is no panacea – no fast-acting tonic – that can transform transient client relationships into a lifelong exchange...

The Antecedents and Consequences of Customer-Centric Marketing

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As we enter the twenty-first century, the marketing function…

Competitive Advantages through Customer Satisfaction

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Introduction My own business experiences have led me to believe…

The Antecedents And Consequences Of Integrated Global Marketing

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Introduction Ever since Levitt’s (1983) article on globalization…