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Jagdish Sheth
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Monthly Archives

October 2014

Campus Capsule

Dr. Sheth was recently highlighted in The Hindu about his new book The Accidental Scholar.
News

Prime Minister Mr. Narendra Modi Unveils The Accidental Scholar

By Jagdish Sheth | News | 2 Comments
News

Dr. Sheth with Prime Minister Modi

By Jagdish Sheth | News | No Comments
News

Dr. Sheth & Dr. Yunus

By Jagdish Sheth | News | No Comments

Research Paper Categories

  • Consumer Behavior
  • Relationship Marketing
  • Marketing Strategy
  • Geopolitics & Globalization
  • Marketing Theory
  • Marketing Research
  • Information Technology

Latest News

  • Handbook of Advances in Marketing in an Era of Disruptions January 28, 2019
  • BTVI Interview January 24, 2019

Popular Research Papers

  • A Model of Industrial Buyer Behavior October 1, 1973
  • Competitive Advantages through Customer Satisfaction January 1, 2001

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