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Jagdish Sheth
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Monthly Archives

May 2017

NewsVideo

AMS Doctoral Competition for Conceptual Papers

By Jagdish Sheth | News, Video | No Comments

http://economictimes.indiatimes.com/magazines/brand-equity/any-product-that-can-be-digitalised-is-in-trouble-professor-jagdish-sheth/articleshow/58694705.cms Dr. Sheth was recently interviewed in The Economic Times covering the digitization of products.

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NewsVideo

Shiv Nadar University Honorary Doctorate Acceptance

By Jagdish Sheth | News, Video | No Comments
Opinion

The Global Impact of Changes in U.S. Trade Policy

By Jagdish Sheth | Opinion | 3 Comments

Research Paper Categories

  • Consumer Behavior
  • Relationship Marketing
  • Marketing Strategy
  • Geopolitics & Globalization
  • Marketing Theory
  • Marketing Research
  • Information Technology

Latest News

  • Handbook of Advances in Marketing in an Era of Disruptions January 28, 2019
  • BTVI Interview January 24, 2019

Popular Research Papers

  • A Model of Industrial Buyer Behavior October 1, 1973
  • Competitive Advantages through Customer Satisfaction January 1, 2001

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