Professional Honors

Professional Honors

Global Innovation Award
Emory University, 2008

Distinguished Faculty Lecture
Emory University, 2007

Honorary Doctorate of Letters
Thiel College, 2007

Irwin/McGraw Hill Distinguished Marketing Educator
American Marketing Association, 2004.

Charles Coolidge Parlin Award
American Marketing Association, 2004.

Distinguished Scholar Award
Marketing Management Association, 2002.

Distinguished Alumni Service Award
University of Pittsburgh, 2002.

Outstanding Leadersthip Award
AMA Foundation, 2002.

Welling Professor
George Washington University, 2001-2003.

Outstanding Educator
Sales and Marketing Executives International, 1999.

Distinguished Fellow
International Engineering Consortium, 1997.

Distinguished Fellow
Academy of Marketing Science, 1995.

P. D. Converse Award
American Marketing Association, 1992.

Outstanding Educator
Sales and Marketing Executives International, 1991.

Outstanding Marketing Educator
Academy of Marketing Science, 1989.

Board of Governors
Academy of Marketing Science, 1985-present.

Most Outstanding Contribution to Marketing Excellence
Southern California American Marketing Association, 1986.

Association for Consumer Research (ACR), 1984.

External Examiner
National University of Singapore, 1981-1985.

Who’s Who in America
1985 to present.

Co-author of Most Often Cited Book and Research Paper in Marketing
1978, (study reported in AMA Marketing News).

Division 23 (Consumer Psychology), American Psychological Association, 1979.

Recipient of Viktor Mataja Medal
Austrian Research Society (Vienna), 1979.

Kentucky Colonel
1975 to present.

Ranked Among Top Seven Professors of Marketing
1975, (study published in AMA Marketing News).

American Psychological Association, 1975.