Skip to main content

Recent Development in Organizational Buying Behavior

By January 15, 1978February 7th, 2019Consumer Behavior
Print Friendly, PDF & Email
This article reviews the existing researches in the area of Organizational buying behavior and thereby establishes similarities between organizational and household buying behavior especially regarding buyer’s expectations, perceptions and mixture of rational versus emotional choice criteria.
Recent Development in Organizational Buying Behavior

Leave a Reply