Global Marketing Publications Category

How India Can Aspire to Become a Tourism Destination

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https://youtu.be/hT8jFEDS8XM Dr. Jagdish Sheth covers current…
Dr. Jagdish Sheth

The Antecedents and Consequences of Customer-Centric Marketing

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As we enter the twenty-first century, the marketing function…

The Antecedents And Consequences Of Integrated Global Marketing

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Introduction Ever since Levitt’s (1983) article on globalization…

The Reincarnation of International Marketing

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In this paper, I will first trace the evolution of International…