
Future Perfect: Assisted Living for All?
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On the morning of October 23rd, 2004, John A. Consumer woke…

Does Relationship Marketing Pay? An Empirical Investigation of Relationship Marketing Practices in Hospitals
Introduction
Faced with mounting pressures to contain…

The Health of the Health Care Industry: A Report Card From American Consumers
The American health care industry has undergone tremendous…

Segmenting the Health Care Market
This paper has attempted to show why market segmentation will…
