Macro Marketing Publications Category

Does Marketing Need Reform?

Does Marketing Need Reform?

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In August 2004, a day-long symposium organized by Bentley…
Does Marketing Need Reform?

Instilling Social Responsibility Through Marketing Research Field Projects

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Social responsibility is a topical issue in the business world…
Does Marketing Need Reform?

Towards a Theory of Macromarketing

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Macromarketing has not received the pedagogical attention and…
Does Marketing Need Reform?
Does Marketing Need Reform?

Marketing Megatrends

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A number of fundamental and mostly irreversible demographic…
Does Marketing Need Reform?

Relevance of Segmentation for Market Planning

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Segmentation is one of the four alternative strategies of market…