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Dr. Jagdish Sheth
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Marketing Theory
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Marketing Theory

Marketing Theory Publications Category

Revisiting Marketing’s Lawlike Generalizations
Marketing Theory

Revisiting Marketing’s Lawlike Generalizations

Instilling Social Responsibility Through Marketing Research Field Projects Instilling Social Responsibility
Marketing Theory

Instilling Social Responsibility Through Marketing Research Field Projects

Symptoms of Marketing Malaise Marketing Malaise
Marketing Theory

Symptoms of Marketing Malaise

An Empirical Study of the Scientific Styles of Marketing Academics
Marketing Theory

An Empirical Study of the Scientific Styles of Marketing Academics

Toward a Theory of Macromarketing
Marketing Theory

Toward a Theory of Macromarketing

Changing Demographics and the Future of Graduate Management Education
Marketing Theory

Changing Demographics and the Future of Graduate Management Education

Search For Tomorrow
Marketing Theory

Search For Tomorrow

Parallel Development of Marketing and Consumer Behavior – A historical perspective
Marketing Theory

Parallel Development of Marketing and Consumer Behavior – A historical perspective

A Normative Theory of Marketing Practice
Marketing Theory

A Normative Theory of Marketing Practice

History Of Consumer Behavior, A Marketing Perspective
Marketing Theory

History Of Consumer Behavior, A Marketing Perspective

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Research Paper Categories

  • Consumer Behavior
  • Relationship Marketing
  • Marketing Strategy
  • Geopolitics & Globalization
  • Marketing Theory
  • Marketing Research
  • Information Technology

Latest News

  • Goizueta Professor Jagdish Sheth to Retire After 35 Years of Service June 25, 2026
  • ‘Deeply humbled,’ says Emory marketing luminary Jagdish Sheth as professorship is established in his honor June 12, 2025

Popular Research Papers

  • A Model of Industrial Buyer Behavior October 1, 1973
  • Competitive Advantages through Customer Satisfaction January 1, 2001
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