Marketing Theory

Marketing Theory

Group Mission: Which of These Management Philosophies Best Fits Your Group

Marketing Theory

Marketing Megatrends

Marketing Theory

History of Marketing Thought – An Update

Marketing Theory

Is Industrial Marketing Really Different from Consumer Marketing

Marketing Theory

Demographics in Consumer Behavior

Marketing Theory

John Howard’s Contributions To Marketing: Some Thoughts

Marketing Theory

Role of Demographics in Consumer Behavior

Marketing Theory

Equivalence of Fishbein and Rosenberg Theories of Attitudes

Marketing Theory

Relevance of Segmentation for Market Planning

Marketing Theory

Demographic Segmentation of Long Distance Behavior-Data Analysis & Inductive Model Building