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Jagdish Sheth
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Opinion

Opinion & Interviews Category

Opinion

Identification of Opinion Leaders across Cultures: An Assessment for Use in the Diffusion of Innovations and Ideas

Opinion

Impact of Questionnaire Length, Follow-Up Methods, and Geographical Location on Response Rate to a Mail Survey

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Research Paper Categories

  • Consumer Behavior
  • Relationship Marketing
  • Marketing Strategy
  • Geopolitics & Globalization
  • Marketing Theory
  • Marketing Research
  • Information Technology

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  • Remembering Congressman John Lewis July 27, 2020
  • President Carter Congratulations Padma Bhushan Award February 25, 2020

Popular Research Papers

  • Competitive Advantages through Customer Satisfaction January 1, 2001
  • A Model of Industrial Buyer Behavior October 1, 1973
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