Political Marketing Publications Category

Dr. Jagdish Sheth

Marketing of Narendra Modi: Obama Style

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The Modi Campaign was unique in many ways. It resembled more…

A Review of Political Marketing

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Although marketing techniques have been widely applied to the…

The Gender Gap in Voter Attitudes and Behavior-Some Advertising Implications

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A study is carried out to examine the male/female differences…

Determinants of Intention-Behavior Discrepancy in the 1980 National Elections

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Introduction There is an overwhelming evidence that a person’s…