A Theory of Family Buying Decisions

By February 18, 1971 February 5th, 2019 Consumer Behavior
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The paper attempts to develop a comprehensive theory of family buying decisions based on current empirical evidence in several disciplines in addition to marketing. The major emphasis is the development of a conceptual framework of determinants of joint vs. autonomous decision-making in family buying decisions and the resolutions of conflict present in joint decisions.
A Theory of Family Buying Decisions

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