Affect Behavioral Intention and Buying Behavior as Function of Evaluative Beliefs

By February 19, 1971 February 5th, 2019 Consumer Behavior
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Several researchers in social psychology have suggested a close relationship between affect (like or dislike of the individual toward an object or concept), beliefs (cognitive structure representing bits of information related to that object or concept), and behavioral intention (tendency to respond to the object or concept by approaching or avoiding it).
Affect Behavior Intention and Buying Behavior as Function of Evaluative Beliefs

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