An Attitude-Behavior Framework for Distribution Channel Management

By September 14, 1985 February 7th, 2019 Consumer Behavior
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The consistency or inconsistency of boundary personnel attitudes and behavior forms the basis for a model that predicts the influence processes that need to be implemented and the influence objectives that need to be sought in a local organization’s attempts to gain acceptance of its distribution channel programs.
An Attitude-Behavior Framework for Distribution Channel Management

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