The Antecedents and Consequences of Customer-Centric Marketing

By February 18, 2001 February 14th, 2019 Geopolitics & Globalization
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As we enter the twenty-first century, the marketing function remains concerned with serving customers and consumers effectively. The authors propose that just as the marketing function gradually shifted from mass marketing to segmented marketing in the twentieth century, it will increasingly move toward customer-centric marketing in the next century.
The antecedents and consequences of customer-centric marketing

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