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Feeling the Heat
By
Jagdish Sheth
August 14, 1995
February 12th, 2019
Information Technology
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More than ever before, marketing is under fire to account for what it spends.
Feeling the Heat
Categories
Consumer Behavior
Geopolitics & Globalization
Information Technology
Marketing Research
Marketing Strategy
Marketing Theory
News
Opinion
Relationship Marketing
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Feeling the Heat Part 2
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Selling Without the Sales Force: The Forces Reshaping Business Selling
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