Canonical Correlation Analysis of Competitive Market Structure

By August 28, 1973 February 6th, 2019 Marketing Research
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This paper reports the results of an empirical study of the margarine industry and its competitive structure. The emphasis in the paper is on the feasibility of utilizing canonical correlation analysis to identify dimensions of price competition. The empirical results indicate that major brands of margarine have only a limited degree of price competition.
Cannonical Correlation Analysis of Competitive Market Structure

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