Marketing Barriers to Innovations: The Case of the Entrepreneur

By January 16, 2000 February 14th, 2019 Marketing Research
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The authors identify the major marketing barriers faced by an entrepreneur attempting to develop a successful new venture. The barriers are classified into two types: barriers to reach the market, and, barriers to build a customer base. The authors suggest when and how the barriers impede the entrepreneurial venture, and recommend solutions to hurdle each barrier.
Marketing Barriers To Innovations The Case Of The Entrepreneur

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