Skip to main content

Marketing Barriers to Innovations: The Case of the Entrepreneur

By January 16, 2000February 14th, 2019Marketing Research
Print Friendly, PDF & Email
The authors identify the major marketing barriers faced by an entrepreneur attempting to develop a successful new venture. The barriers are classified into two types: barriers to reach the market, and, barriers to build a customer base. The authors suggest when and how the barriers impede the entrepreneurial venture, and recommend solutions to hurdle each barrier.
Marketing Barriers To Innovations The Case Of The Entrepreneur

Leave a Reply