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History of Marketing Thought – An Update

By March 18, 1982February 7th, 2019Marketing Theory
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Traditional marketing thought stemmed from two axioms: 1) that marketing was essentially an economic activity and therefore was a subset of the discipline of economics and 2) that the initiator of marketing activities and programs was the marketer and not the consumer in the market place. Six new schools of thought have emerged since the 1960’s as these two fundamental axioms were questioned.
History of Marketing Thought-An Update

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