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Certificate Program in Customer Centricity

100% Online using Best Practices in Gamification and Micro-Learning!
The Michael J. Coles College of Business at Kennesaw State University is proud to partner with Dr. Jagdish Sheth and the Sheth Leadership Academy to offer a new online Certificate Program in Customer Centricity! This is your opportunity to develop the knowledge and skills you need to drive revenue growth, build customer loyalty and out-smart your competitors.

Dr. Sheth is a renowned scholar and internationally recognized thought leader known best for his scholarly contributions in customer centricity, consumer psychology, relationship marketing, competitive strategy and geopolitical analysis. He is a popular author, keynote speaker and business consultant. Participate in the program and learn how to:

  • Leverage the power of customer-centric marketing to drive revenue growth and customer loyalty
  • Master the 10 strategies that will help you build a customer-centric organization
  • Better understand your customer’s needs in the areas of performance, price and service value
  • Align your marketing strategies with customer needs using the Tripod Model of Customer Value
  • Develop a customer-centric mindset that helps you win in today’s ever-changing marketplace


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