Announcing Breakout Strategies for Emerging Markets, the latest book by Professor Jag Sheth, with co-authors Professor Mona Sinha and Professor Reshma Shah.
Emerging markets offer the biggest growth opportunity in the history of capitalism. Breakout Strategies for Emerging Markets demonstrates how companies can succeed in these markets, unfazed by the ups and downs of the global economy. This book integrates insights drawn from the authors’ extensive primary research worldwide, their pioneering academic research and case development, practical consulting and management experience.
Praise for Breakout Strategies for Emerging Markets
“If every global marketing company applied the principles in this new and important book, I have no doubt that millions of consumers in emerging countries will achieve a higher standard of living and the global marketing companies will all achieve increased sales and profitability.”
Philip Kotler, S. C. Johnson & Son Distinguished Professor of Marketing, Kellogg School of Management, Northwestern University
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“Never have I seen the underlying drivers of success in emerging markets uncovered and communicated more effectively. The consumer and environmental factors discussed are the most often overlooked when setting strategy in emerging markets. The strategies advanced are real-world applicable and capture critical learning for success in emerging markets.”
Mike Shattuck, Former President, Focus Brands International