Dr. Sheth was recently highlighted in the Fasttrack In-House Magazine discussing consumers, their psychology, what they want, and how businesses can listen in. Click here to read the article.
A. Introduction I am both honored and grateful to be inducted as ACR Fellow. Exactly five decades ago (1967) I published my first paper titled “A Review of Buyer Behavior” in Management Science. It was a philosophy of science perspective of the extant knowledge of buyer behavior. The paper concluded that buyer behavior as a […]
Professor Sheth’s paper on “How Climate Determines Consumption and Culture” is based on his most recent book Genes, Climate and Consumption Culture: Connecting the Dots (Emerald Publishing 2017). How Climate Determines Consumption and Culture* Dr. Jagdish Sheth Emory University Everyone knows that there are differences across cultures in our consumption of necessities such as food, […]
Experts say that the implementation of the Trans-Pacific Partnership may take longer than expected after the US withdrawal from the deal. MOSCOW (Sputnik) — The implementation of the Trans-Pacific Partnership (TPP) free trade agreement without the United States may take longer than the November deadline due to the likely need for major renegotiation and the current engagement of the Asia-Pacific countries […]
Be prepared for tectonic shifts Heralded as the next big economic partnership, the Trans-Pacific Partnership (TPP) received a setback when U.S. President Donald Trump withdrew from the pact on his very first day of assuming of office. The withdrawal indicated an underlying current of changing global trends, and the American agenda of shifting focus from […]