Dr. Jagdish Sheth

Dr. Sheth’s Life Lessons

Dr. Sheth was recently interviewed by The Economic Times where he shared insights from academia, entrepreneurship, corporations, and life:

Dr. Jagdish Sheth

India in 2025: Decade of Destiny

Dr. Sheth’s recent article, India in 2025: The Decade of Destiny

Dr. Jagdish Sheth

Marketing of Narendra Modi: Obama Style

The Modi Campaign was unique in many ways. It resembled more like the Presidential election in the United States, and especially President Obama’s election campaign in 2008. For the first time, the candidate was as important as the party. You were electing a leader of the nation and not just voting for a party. Second, […]

Dr. Jagdish Sheth

The Encounter That Changed My Life

In 1961, I came to the University of Pittsburgh as an MBA student. In my second semester, my marketing professor reported on a study of consumers. He said, “According to the market research conducted by Dupont Company, more and more housewives are going to the grocery store without a shopping list.” He stopped and then […]

Economic Times

ET Corporate Dossier

Economic Times Jagdish Sheth Charles H. Kellstadt Chair of Marketing, Goizueta Business School, Emory University The best thing a company can do in tough and uncertain economic times is to derisk the business. There are three ways to derisk the business. First, identify and eliminate all cross subsidies between markets, products and customer accounts. During […]

Call Centre Couples

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Call Centre Couples | 2009 and beyond, India’s New Middle Class will totally change the marketplace and workplace says Jagdish Sheth.

Business Standard

India Can Surpass Chinese Growth

Sheth spoke to Amit Ranjan Rai on why Chindia’s rise is inevitable and its outcomes.