Video: What Will Make You A Great Marketing Scholar

Keynote Presentation at EMCC 2018 at WITS Business School in Johannesburg on April 4, 2018

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Certificate Program in Customer Centricity

Certificate Program in Customer Centricity

100% Online using Best Practices in Gamification and Micro-Learning!

The Michael J. Coles College of Business at Kennesaw State University is proud to partner with Dr. Jagdish Sheth and the Sheth Leadership Academy to offer a new online Certificate Program in Customer Centricity! This is your opportunity to develop the knowledge and skills you need to drive revenue growth, build customer loyalty and out-smart your competitors.

Dr. Sheth is a renowned scholar and internationally recognized thought leader known best for his scholarly contributions in customer centricity, consumer psychology, relationship marketing, competitive strategy and geopolitical analysis. He is a popular author, keynote speaker and business consultant. Participate in the program and learn how to:

  • Leverage the power of customer-centric marketing to drive revenue growth and customer loyalty
  • Master the 10 strategies that will help you build a customer-centric organization
  • Better understand your customer’s needs in the areas of performance, price and service value
  • Align your marketing strategies with customer needs using the Tripod Model of Customer Value
  • Develop a customer-centric mindset that helps you win in today’s ever-changing marketplace


Humphrey Fellows

Humphrey Fellows Speech

Dr. Sheth was a speaker on Why Good companies Fail at the 31st Annual Global Development and Social Justice Workshop hosted by the Rollins School of Public Health at Emory University on March 8, 2018.

Dr. Jagdish Sheth

Value Core Article in The Smart Manager

Dr. Sheth recently had an article titled Value Core on The Smart Manager website.

Kwadwo Sarpong Jagdish Madhu Sheth

Kwadwo Sarpong – Sheth Distinguished International Alumni Award Winner 2017

Kwadwo Sarpong is the cofounder and CEO of African Research Academies for Women, a nonprofit organization that seeks to create a research-intensive pipeline program for young African women interested in pursuing STEM careers. Sarpong also is a current student at Georgetown University School of Medicine and a former PREP Scholar at Icahn School of Medicine at Mount Sinai. After battling a severe form of typhoid fever as a child and being affected by his brother’s paralytic polio condition, Sarpong hopes to become a physician-scientist specializing in neurodevelopmental diseases. His research focuses on evaluating the role of somatic mutations in children with autism and epilepsy. Sarpong was invited by the White House to participate in the 2014 US-Africa Leaders’ Summit, and also to the 2016 United State of Women Summit, to discuss women’s education in Africa.

The Sheth Distinguished International Alumni Award, established by a generous gift from Madhu and Jagdish Sheth, Charles H. Kellstadt Professor of Marketing, seeks to recognize Emory University’s international alumni who are highly distinguished either nationally or internationally in their business, profession, or life’s work and who have made outstanding contributions to humanity, science, art, or human welfare.


Dr. Sheth Selected as a Recipient of the CBSIG Lifetime Achievement Award

The following is a letter from the American Marketing Association’s Consumer Behavior Special Interest Group (CBSIG):

Dear Jag:

It gives me great pleasure to let you know that you have been selected by the American Marketing Association’s Consumer Behavior Special Interest Group (CBSIG) as recipient of the CBSIG Lifetime Achievement Award. This award acknowledges the accomplishments of a consumer behavior scholar who has made significant and long-standing contributions to the field of consumer research. Congratulations!

We (the leadership team of the CBSIG) are unanimous and enthusiastic in our assessment of your deservingness of this special recognition.

We would like to honor your receipt of this award at the CBSIG reception, held at the Winter AMA conference, on Saturday, February 24th from 5:00-6:00 p.m. We would be delighted if you let us know if you can attend the session.

We hope you can make it, and we look forward to publicly acknowledging your accomplishments to date and your promising future in the field of consumer research.

Best wishes,

Barbara Kahn, Chair
Debbie MacInnis, Immediate Past Chair
Wayne Hoyer, Chair Elect and Vice Chair of Planning
Rich Lutz, Vice Chair of Recognition and Awards
June Cotte, Vice Chair of Communication and Membership
Dip Biswas, Vice Chair of Conference Programming
Carlos, Torelli, Vice Chair of Finance and Development

ACR Fellows Award

ACR Fellows Award Photo

This photo was from a dinner hosted by Prof C.W. Park. He was Dr. Sheth’s doctoral students at the University of Illinois and his student was Debbie McInnis at Univ of Pittsburgh.

Jag Sheth was honored at the Association for Consumer Research as an ACR Fellow 2017

Jag Sheth was honored at the Association for Consumer Research as an ACR Fellow 2017. Here are some of the scenes during the plenary session for the ACR membership and small dinner gathering.

How the Trump Presidency will Transform U.S. Trade Policy

Watch this video of Dr. Sheth as he discusses how the Trump Presidency will transform U.S. Trade Policy.

AMS Doctoral Competition for Conceptual Papers

Dr. Sheth’s speech regarding the AMS Doctoral Competition for Conceptual Papers.