The Reincarnation of Relationship Marketing

By December 31, 2012 February 15th, 2019 Relationship Marketing
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No other idea has transformed the marketing practice as has relationship marketing. First and foremost, it shifted marketing’s focus from the product or service offering to the customer. Second, it changed the marketing objective from customer acquisition to customer retention. Third, it shifted marketing practice from segmentation, targeting and positioning
to one-to-one marketing with individual customers.
Relationship Marketing

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