The Accidental Scholar is the autobiography of Professor Jagdish N. Sheth, a renowned scholar and one of the foremost authorities in the world on marketing and consumer behaviour. This is the fascinating story of a young man from India who went to America to realise the American Dream and became a world-renowned educator and thought-leader.
Dr. Philip Kotler’s Forward
Jagdish’s autobiography [The Accidental Scholar] tells a fascinating life story in a few hundred pages of what it is to be, in one person, a scholar, change agent, advisor, and entrepreneur, in other words, a Renaissance Man….One of the interesting features of his book is that each chapter ends with a Life Lesson that Jagdish learned. Putting these Life Lessons together would provide a wonderful road map for any new promising scholar to follow.
I feel privileged that Jagdish Sheth invited me to write the foreword to his autobiography, The Accidental Scholar. Jagdish has so many friends and admirers who could have graced these pages describing this outstanding scholar, consultant, administrator, entrepreneur, and philanthropist. Without question, Jagdish Sheth is one of the most original minds in the academic world of marketing and business.
– Philip Kotler, Kellogg School of Management, Northwestern University.