New Frontiers of Research in Marketing Strategy, Consumer Behavior, and Marketing Analytics

By March 30, 2020Video
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This video presentation will be very useful for doctoral students and young scholars in marketing. It provides a brief history of research over the past 50 years in marketing strategy, consumer behavior and marketing analytics. It also suggests emerging research opportunities in each of the sub disciplines of marketing. The future is very bright especially for those who are just starting their academic journey. Excellent for the doctoral seminars!

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