{"id":1671,"date":"1995-02-15T09:37:54","date_gmt":"1995-02-15T14:37:54","guid":{"rendered":"https:\/\/www.jagsheth.com\/?p=1671"},"modified":"2019-02-12T11:02:33","modified_gmt":"2019-02-12T16:02:33","slug":"the-reincarnation-of-international-marketing","status":"publish","type":"post","link":"https:\/\/www.jagsheth.com\/geopolitics-globalization\/the-reincarnation-of-international-marketing\/","title":{"rendered":"The Reincarnation of International Marketing"},"content":{"rendered":"<h5>In this paper, I will first trace the evolution of International Marketing (IM) and its determinants and demonstrate that IM has been primarily contextual in nature and, therefore, unable to generate its own theory or constructs to justify it as a unique school of marketing thought.<\/h5>\n<a href=\"https:\/\/www.jagsheth.com\/wp-content\/uploads\/2014\/02\/the_reincarnation_of_international_marketing.pdf\" class=\"pdfemb-viewer\" style=\"\" data-width=\"max\" data-height=\"max\" data-mobile-width=\"500\"  data-scrollbar=\"none\" data-download=\"on\" data-tracking=\"on\" data-newwindow=\"on\" data-pagetextbox=\"off\" data-scrolltotop=\"off\" data-startzoom=\"100\" data-startfpzoom=\"100\" data-toolbar=\"bottom\" data-toolbar-fixed=\"off\">The Reincarnation of International Marketing<br\/><\/a>\n","protected":false},"excerpt":{"rendered":"<p>In this paper, I will first trace the evolution of International Marketing (IM) and its determinants and demonstrate that IM has been primarily contextual in nature and, therefore, unable to&#8230;<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Reincarnation of International Marketing - Jagdish Sheth<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jagsheth.com\/geopolitics-globalization\/the-reincarnation-of-international-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Reincarnation of International Marketing - Jagdish Sheth\" \/>\n<meta property=\"og:description\" content=\"In this paper, I will first trace the evolution of International Marketing (IM) and its determinants and demonstrate that IM has been primarily contextual in nature and, therefore, unable to...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.jagsheth.com\/geopolitics-globalization\/the-reincarnation-of-international-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Jagdish Sheth\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pages\/Dr-Jagdish-Sheth\/197592353614744\" \/>\n<meta property=\"article:published_time\" content=\"1995-02-15T14:37:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-12T16:02:33+00:00\" \/>\n<meta name=\"author\" content=\"Jagdish Sheth\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@JagSheth\" \/>\n<meta name=\"twitter:site\" content=\"@JagSheth\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jagdish Sheth\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.jagsheth.com\/geopolitics-globalization\/the-reincarnation-of-international-marketing\/\",\"url\":\"https:\/\/www.jagsheth.com\/geopolitics-globalization\/the-reincarnation-of-international-marketing\/\",\"name\":\"The Reincarnation of International Marketing - Jagdish Sheth\",\"isPartOf\":{\"@id\":\"https:\/\/www.jagsheth.com\/#website\"},\"datePublished\":\"1995-02-15T14:37:54+00:00\",\"dateModified\":\"2019-02-12T16:02:33+00:00\",\"author\":{\"@id\":\"https:\/\/www.jagsheth.com\/#\/schema\/person\/f3034bd50b0dabe0720d9b561cd3a11b\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.jagsheth.com\/geopolitics-globalization\/the-reincarnation-of-international-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.jagsheth.com\/geopolitics-globalization\/the-reincarnation-of-international-marketing\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.jagsheth.com\/geopolitics-globalization\/the-reincarnation-of-international-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.jagsheth.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Reincarnation of International Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.jagsheth.com\/#website\",\"url\":\"https:\/\/www.jagsheth.com\/\",\"name\":\"Jagdish Sheth\",\"description\":\"Charles H. Kellstadt Chair of Business\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.jagsheth.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.jagsheth.com\/#\/schema\/person\/f3034bd50b0dabe0720d9b561cd3a11b\",\"name\":\"Jagdish Sheth\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.jagsheth.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d647ac40fd2452502c0dc69390bb24eb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d647ac40fd2452502c0dc69390bb24eb?s=96&d=mm&r=g\",\"caption\":\"Jagdish Sheth\"},\"sameAs\":[\"https:\/\/www.jagsheth.com\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Reincarnation of International Marketing - Jagdish Sheth","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.jagsheth.com\/geopolitics-globalization\/the-reincarnation-of-international-marketing\/","og_locale":"en_US","og_type":"article","og_title":"The Reincarnation of International Marketing - Jagdish Sheth","og_description":"In this paper, I will first trace the evolution of International Marketing (IM) and its determinants and demonstrate that IM has been primarily contextual in nature and, therefore, unable to...","og_url":"https:\/\/www.jagsheth.com\/geopolitics-globalization\/the-reincarnation-of-international-marketing\/","og_site_name":"Jagdish Sheth","article_publisher":"https:\/\/www.facebook.com\/pages\/Dr-Jagdish-Sheth\/197592353614744","article_published_time":"1995-02-15T14:37:54+00:00","article_modified_time":"2019-02-12T16:02:33+00:00","author":"Jagdish Sheth","twitter_card":"summary_large_image","twitter_creator":"@JagSheth","twitter_site":"@JagSheth","twitter_misc":{"Written by":"Jagdish Sheth"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.jagsheth.com\/geopolitics-globalization\/the-reincarnation-of-international-marketing\/","url":"https:\/\/www.jagsheth.com\/geopolitics-globalization\/the-reincarnation-of-international-marketing\/","name":"The Reincarnation of International Marketing - Jagdish Sheth","isPartOf":{"@id":"https:\/\/www.jagsheth.com\/#website"},"datePublished":"1995-02-15T14:37:54+00:00","dateModified":"2019-02-12T16:02:33+00:00","author":{"@id":"https:\/\/www.jagsheth.com\/#\/schema\/person\/f3034bd50b0dabe0720d9b561cd3a11b"},"breadcrumb":{"@id":"https:\/\/www.jagsheth.com\/geopolitics-globalization\/the-reincarnation-of-international-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.jagsheth.com\/geopolitics-globalization\/the-reincarnation-of-international-marketing\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.jagsheth.com\/geopolitics-globalization\/the-reincarnation-of-international-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.jagsheth.com\/"},{"@type":"ListItem","position":2,"name":"The Reincarnation of International Marketing"}]},{"@type":"WebSite","@id":"https:\/\/www.jagsheth.com\/#website","url":"https:\/\/www.jagsheth.com\/","name":"Jagdish Sheth","description":"Charles H. Kellstadt Chair of Business","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.jagsheth.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.jagsheth.com\/#\/schema\/person\/f3034bd50b0dabe0720d9b561cd3a11b","name":"Jagdish Sheth","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.jagsheth.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d647ac40fd2452502c0dc69390bb24eb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d647ac40fd2452502c0dc69390bb24eb?s=96&d=mm&r=g","caption":"Jagdish Sheth"},"sameAs":["https:\/\/www.jagsheth.com\/"]}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.jagsheth.com\/wp-json\/wp\/v2\/posts\/1671"}],"collection":[{"href":"https:\/\/www.jagsheth.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jagsheth.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jagsheth.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jagsheth.com\/wp-json\/wp\/v2\/comments?post=1671"}],"version-history":[{"count":0,"href":"https:\/\/www.jagsheth.com\/wp-json\/wp\/v2\/posts\/1671\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.jagsheth.com\/wp-json\/wp\/v2\/media?parent=1671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jagsheth.com\/wp-json\/wp\/v2\/categories?post=1671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jagsheth.com\/wp-json\/wp\/v2\/tags?post=1671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}