{"id":1713,"date":"1996-07-18T08:55:43","date_gmt":"1996-07-18T12:55:43","guid":{"rendered":"https:\/\/www.jagsheth.com\/?p=1713"},"modified":"2019-02-12T13:16:09","modified_gmt":"2019-02-12T18:16:09","slug":"instilling-social-responsibility-through-marketing-research-field-projects","status":"publish","type":"post","link":"https:\/\/www.jagsheth.com\/marketing-theory\/instilling-social-responsibility-through-marketing-research-field-projects\/","title":{"rendered":"Instilling Social Responsibility Through Marketing Research Field Projects"},"content":{"rendered":"<h5>Social responsibility is a topical issue in the business world these days. Organizations are going beyond donating money, and providing active guidance and expertise to help solve social problems. Although both educators and business leaders have stressed that business students need to be trained in social responsibility, until now, such training has mostly been restricted to courses in business ethics. In this paper we describe a more &#8220;hands-on&#8221; approach that synergistically combines aspects of classroom learning, real world experience and social responsibility.<\/h5>\n<a href=\"https:\/\/www.jagsheth.com\/wp-content\/uploads\/2014\/02\/instilling_social_responsibility_through_marketing_research_field_projects.pdf\" class=\"pdfemb-viewer\" style=\"\" data-width=\"max\" data-height=\"max\" data-mobile-width=\"500\"  data-scrollbar=\"none\" data-download=\"on\" data-tracking=\"on\" data-newwindow=\"on\" data-pagetextbox=\"off\" data-scrolltotop=\"off\" data-startzoom=\"100\" data-startfpzoom=\"100\" data-toolbar=\"bottom\" data-toolbar-fixed=\"off\">instilling_social_responsibility_through_marketing_research_field_projects<br\/><\/a>\n","protected":false},"excerpt":{"rendered":"<p>Social responsibility is a topical issue in the business world these days. Organizations are going beyond donating money, and providing active guidance and expertise to help solve social problems. Although&#8230;<\/p>\n","protected":false},"author":3,"featured_media":3384,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[10],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Instilling Social Responsibility Through Marketing Research Field Projects - Jagdish Sheth<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jagsheth.com\/marketing-theory\/instilling-social-responsibility-through-marketing-research-field-projects\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instilling Social Responsibility Through Marketing Research Field Projects - Jagdish Sheth\" \/>\n<meta property=\"og:description\" content=\"Social responsibility is a topical issue in the business world these days. Organizations are going beyond donating money, and providing active guidance and expertise to help solve social problems. Although...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.jagsheth.com\/marketing-theory\/instilling-social-responsibility-through-marketing-research-field-projects\/\" \/>\n<meta property=\"og:site_name\" content=\"Jagdish Sheth\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pages\/Dr-Jagdish-Sheth\/197592353614744\" \/>\n<meta property=\"article:published_time\" content=\"1996-07-18T12:55:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-12T18:16:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.jagsheth.com\/wp-content\/uploads\/1996\/07\/instilling-social-responsibility.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"605\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jagdish Sheth\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@JagSheth\" \/>\n<meta name=\"twitter:site\" content=\"@JagSheth\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jagdish Sheth\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.jagsheth.com\/marketing-theory\/instilling-social-responsibility-through-marketing-research-field-projects\/\",\"url\":\"https:\/\/www.jagsheth.com\/marketing-theory\/instilling-social-responsibility-through-marketing-research-field-projects\/\",\"name\":\"Instilling Social Responsibility Through Marketing Research Field Projects - Jagdish Sheth\",\"isPartOf\":{\"@id\":\"https:\/\/www.jagsheth.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.jagsheth.com\/marketing-theory\/instilling-social-responsibility-through-marketing-research-field-projects\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.jagsheth.com\/marketing-theory\/instilling-social-responsibility-through-marketing-research-field-projects\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.jagsheth.com\/wp-content\/uploads\/1996\/07\/instilling-social-responsibility.jpg\",\"datePublished\":\"1996-07-18T12:55:43+00:00\",\"dateModified\":\"2019-02-12T18:16:09+00:00\",\"author\":{\"@id\":\"https:\/\/www.jagsheth.com\/#\/schema\/person\/f3034bd50b0dabe0720d9b561cd3a11b\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.jagsheth.com\/marketing-theory\/instilling-social-responsibility-through-marketing-research-field-projects\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.jagsheth.com\/marketing-theory\/instilling-social-responsibility-through-marketing-research-field-projects\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.jagsheth.com\/marketing-theory\/instilling-social-responsibility-through-marketing-research-field-projects\/#primaryimage\",\"url\":\"https:\/\/www.jagsheth.com\/wp-content\/uploads\/1996\/07\/instilling-social-responsibility.jpg\",\"contentUrl\":\"https:\/\/www.jagsheth.com\/wp-content\/uploads\/1996\/07\/instilling-social-responsibility.jpg\",\"width\":1800,\"height\":605,\"caption\":\"Instilling Social Responsibility\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.jagsheth.com\/marketing-theory\/instilling-social-responsibility-through-marketing-research-field-projects\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.jagsheth.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Instilling Social Responsibility Through Marketing Research Field Projects\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.jagsheth.com\/#website\",\"url\":\"https:\/\/www.jagsheth.com\/\",\"name\":\"Jagdish Sheth\",\"description\":\"Charles H. 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