{"id":1721,"date":"1985-03-18T09:05:31","date_gmt":"1985-03-18T14:05:31","guid":{"rendered":"https:\/\/www.jagsheth.com\/?p=1721"},"modified":"2019-02-07T15:00:33","modified_gmt":"2019-02-07T20:00:33","slug":"segmenting-the-health-care-market","status":"publish","type":"post","link":"https:\/\/www.jagsheth.com\/marketing-strategy\/segmenting-the-health-care-market\/","title":{"rendered":"Segmenting the Health Care Market"},"content":{"rendered":"
This paper has attempted to show why market segmentation will become increasingly more prevalent in the health care industry. It has also suggested how segmentation can be extremely useful to the health care practitioners. Finally, it has identified three customer characteristics (demographics, psychographics, and usage patterns) as a basis for segmenting the market. It has also identified three marketing practices (competitive positioning, full line vs. specialty, and payment plans as other bases for market segmentation).<\/h5>\nSegmenting the Health Care Market<\/a>\n","protected":false},"excerpt":{"rendered":"

This paper has attempted to show why market segmentation will become increasingly more prevalent in the health care industry. It has also suggested how segmentation can be extremely useful to…<\/p>\n","protected":false},"author":3,"featured_media":3321,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"yoast_head":"\nSegmenting the Health Care Market - Jagdish Sheth<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jagsheth.com\/marketing-strategy\/segmenting-the-health-care-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Segmenting the Health Care Market - Jagdish Sheth\" \/>\n<meta property=\"og:description\" content=\"This paper has attempted to show why market segmentation will become increasingly more prevalent in the health care industry. It has also suggested how segmentation can be extremely useful to...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.jagsheth.com\/marketing-strategy\/segmenting-the-health-care-market\/\" \/>\n<meta property=\"og:site_name\" content=\"Jagdish Sheth\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pages\/Dr-Jagdish-Sheth\/197592353614744\" \/>\n<meta property=\"article:published_time\" content=\"1985-03-18T14:05:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-07T20:00:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.jagsheth.com\/wp-content\/uploads\/1985\/03\/healthcare-market.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"830\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jagdish Sheth\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@JagSheth\" \/>\n<meta name=\"twitter:site\" content=\"@JagSheth\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jagdish Sheth\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.jagsheth.com\/marketing-strategy\/segmenting-the-health-care-market\/\",\"url\":\"https:\/\/www.jagsheth.com\/marketing-strategy\/segmenting-the-health-care-market\/\",\"name\":\"Segmenting the Health Care Market - Jagdish Sheth\",\"isPartOf\":{\"@id\":\"https:\/\/www.jagsheth.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.jagsheth.com\/marketing-strategy\/segmenting-the-health-care-market\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.jagsheth.com\/marketing-strategy\/segmenting-the-health-care-market\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.jagsheth.com\/wp-content\/uploads\/1985\/03\/healthcare-market.jpg\",\"datePublished\":\"1985-03-18T14:05:31+00:00\",\"dateModified\":\"2019-02-07T20:00:33+00:00\",\"author\":{\"@id\":\"https:\/\/www.jagsheth.com\/#\/schema\/person\/f3034bd50b0dabe0720d9b561cd3a11b\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.jagsheth.com\/marketing-strategy\/segmenting-the-health-care-market\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.jagsheth.com\/marketing-strategy\/segmenting-the-health-care-market\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.jagsheth.com\/marketing-strategy\/segmenting-the-health-care-market\/#primaryimage\",\"url\":\"https:\/\/www.jagsheth.com\/wp-content\/uploads\/1985\/03\/healthcare-market.jpg\",\"contentUrl\":\"https:\/\/www.jagsheth.com\/wp-content\/uploads\/1985\/03\/healthcare-market.jpg\",\"width\":1800,\"height\":830,\"caption\":\"Healthcare Market\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.jagsheth.com\/marketing-strategy\/segmenting-the-health-care-market\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.jagsheth.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Segmenting the Health Care Market\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.jagsheth.com\/#website\",\"url\":\"https:\/\/www.jagsheth.com\/\",\"name\":\"Jagdish Sheth\",\"description\":\"Charles H. 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