{"id":1792,"date":"1987-04-20T09:22:49","date_gmt":"1987-04-20T13:22:49","guid":{"rendered":"https:\/\/www.jagsheth.com\/?p=1792"},"modified":"2019-02-07T15:11:25","modified_gmt":"2019-02-07T20:11:25","slug":"parallel-development-of-marketing-and-consumer-behavior-a-historical-perspective","status":"publish","type":"post","link":"https:\/\/www.jagsheth.com\/marketing-theory\/parallel-development-of-marketing-and-consumer-behavior-a-historical-perspective\/","title":{"rendered":"Parallel Development of Marketing and Consumer Behavior &#8211; A historical perspective"},"content":{"rendered":"<h5>This paper provides evidence of the historical allegiance of consumer behavior to marketing, demonstrating the parallel emphasis of marketing and consumer behavior with respect to substantive focus, research methodology, and influence from external disciplines. Four areas of marketing are described, each dominated by differing schools of thought. The influence of these schools of thought in shaping consumer behavior research is identified.<\/h5>\n<a href=\"https:\/\/www.jagsheth.com\/wp-content\/uploads\/2014\/02\/parallel_development_of_marketing_and_consumer_behavior-a_historical_perspective.pdf\" class=\"pdfemb-viewer\" style=\"\" data-width=\"max\" data-height=\"max\" data-mobile-width=\"500\"  data-scrollbar=\"none\" data-download=\"on\" data-tracking=\"on\" data-newwindow=\"on\" data-pagetextbox=\"off\" data-scrolltotop=\"off\" data-startzoom=\"100\" data-startfpzoom=\"100\" data-toolbar=\"bottom\" data-toolbar-fixed=\"off\">Parallel Development of Marketing and Consumer Behavior-A historical perspective<br\/><\/a>\n","protected":false},"excerpt":{"rendered":"<p>This paper provides evidence of the historical allegiance of consumer behavior to marketing, demonstrating the parallel emphasis of marketing and consumer behavior with respect to substantive focus, research methodology, and&#8230;<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[10],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Parallel Development of Marketing and Consumer Behavior - A historical perspective - Jagdish Sheth<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jagsheth.com\/marketing-theory\/parallel-development-of-marketing-and-consumer-behavior-a-historical-perspective\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Parallel Development of Marketing and Consumer Behavior - A historical perspective - Jagdish Sheth\" \/>\n<meta property=\"og:description\" content=\"This paper provides evidence of the historical allegiance of consumer behavior to marketing, demonstrating the parallel emphasis of marketing and consumer behavior with respect to substantive focus, research methodology, and...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.jagsheth.com\/marketing-theory\/parallel-development-of-marketing-and-consumer-behavior-a-historical-perspective\/\" \/>\n<meta property=\"og:site_name\" content=\"Jagdish Sheth\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pages\/Dr-Jagdish-Sheth\/197592353614744\" \/>\n<meta property=\"article:published_time\" content=\"1987-04-20T13:22:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-07T20:11:25+00:00\" \/>\n<meta name=\"author\" content=\"Jagdish Sheth\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@JagSheth\" \/>\n<meta name=\"twitter:site\" content=\"@JagSheth\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jagdish Sheth\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.jagsheth.com\/marketing-theory\/parallel-development-of-marketing-and-consumer-behavior-a-historical-perspective\/\",\"url\":\"https:\/\/www.jagsheth.com\/marketing-theory\/parallel-development-of-marketing-and-consumer-behavior-a-historical-perspective\/\",\"name\":\"Parallel Development of Marketing and Consumer Behavior - A historical perspective - Jagdish Sheth\",\"isPartOf\":{\"@id\":\"https:\/\/www.jagsheth.com\/#website\"},\"datePublished\":\"1987-04-20T13:22:49+00:00\",\"dateModified\":\"2019-02-07T20:11:25+00:00\",\"author\":{\"@id\":\"https:\/\/www.jagsheth.com\/#\/schema\/person\/f3034bd50b0dabe0720d9b561cd3a11b\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.jagsheth.com\/marketing-theory\/parallel-development-of-marketing-and-consumer-behavior-a-historical-perspective\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.jagsheth.com\/marketing-theory\/parallel-development-of-marketing-and-consumer-behavior-a-historical-perspective\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.jagsheth.com\/marketing-theory\/parallel-development-of-marketing-and-consumer-behavior-a-historical-perspective\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.jagsheth.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Parallel Development of Marketing and Consumer Behavior &#8211; 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