{"id":2239,"date":"2001-02-10T11:33:43","date_gmt":"2001-02-10T16:33:43","guid":{"rendered":"https:\/\/www.jagsheth.com\/?p=2239"},"modified":"2019-02-14T16:27:06","modified_gmt":"2019-02-14T21:27:06","slug":"competitive-advantage-in-the-global-marketplace-a-focus-on-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.jagsheth.com\/geopolitics-globalization\/competitive-advantage-in-the-global-marketplace-a-focus-on-marketing-strategy\/","title":{"rendered":"Competitive Advantage in the Global Marketplace: A Focus on Marketing Strategy"},"content":{"rendered":"
A corporate planning director of a Fortune 500 multinational corporation observes that the process of strategic marketing is coming to be defined as the management of competitive advantage\u00d0that is, as a process of identifying, developing, and taking advantage of opportunities that result in a tangible business advantage. Consistent with this focus, marketing is facing new and increased challenges from a corporate culture focused on short-term profits while maintaining a sustainable competitive advantage in a volatile global marketplace.<\/h5>\nCompetitive Advantage In The Global Marketplace A Focus On Marketing Strategy<\/a>\n","protected":false},"excerpt":{"rendered":"

A corporate planning director of a Fortune 500 multinational corporation observes that the process of strategic marketing is coming to be defined as the management of competitive advantage\u00d0that is, as…<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4],"tags":[],"yoast_head":"\nCompetitive Advantage in the Global Marketplace: A Focus on Marketing Strategy - Jagdish Sheth<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jagsheth.com\/geopolitics-globalization\/competitive-advantage-in-the-global-marketplace-a-focus-on-marketing-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Competitive Advantage in the Global Marketplace: A Focus on Marketing Strategy - Jagdish Sheth\" \/>\n<meta property=\"og:description\" content=\"A corporate planning director of a Fortune 500 multinational corporation observes that the process of strategic marketing is coming to be defined as the management of competitive advantage\u00d0that is, as...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.jagsheth.com\/geopolitics-globalization\/competitive-advantage-in-the-global-marketplace-a-focus-on-marketing-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Jagdish Sheth\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pages\/Dr-Jagdish-Sheth\/197592353614744\" \/>\n<meta property=\"article:published_time\" content=\"2001-02-10T16:33:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-14T21:27:06+00:00\" \/>\n<meta name=\"author\" content=\"Jagdish Sheth\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@JagSheth\" \/>\n<meta name=\"twitter:site\" content=\"@JagSheth\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jagdish Sheth\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.jagsheth.com\/geopolitics-globalization\/competitive-advantage-in-the-global-marketplace-a-focus-on-marketing-strategy\/\",\"url\":\"https:\/\/www.jagsheth.com\/geopolitics-globalization\/competitive-advantage-in-the-global-marketplace-a-focus-on-marketing-strategy\/\",\"name\":\"Competitive Advantage in the Global Marketplace: A Focus on Marketing Strategy - Jagdish Sheth\",\"isPartOf\":{\"@id\":\"https:\/\/www.jagsheth.com\/#website\"},\"datePublished\":\"2001-02-10T16:33:43+00:00\",\"dateModified\":\"2019-02-14T21:27:06+00:00\",\"author\":{\"@id\":\"https:\/\/www.jagsheth.com\/#\/schema\/person\/f3034bd50b0dabe0720d9b561cd3a11b\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.jagsheth.com\/geopolitics-globalization\/competitive-advantage-in-the-global-marketplace-a-focus-on-marketing-strategy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.jagsheth.com\/geopolitics-globalization\/competitive-advantage-in-the-global-marketplace-a-focus-on-marketing-strategy\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.jagsheth.com\/geopolitics-globalization\/competitive-advantage-in-the-global-marketplace-a-focus-on-marketing-strategy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.jagsheth.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Competitive Advantage in the Global Marketplace: A Focus on Marketing Strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.jagsheth.com\/#website\",\"url\":\"https:\/\/www.jagsheth.com\/\",\"name\":\"Jagdish Sheth\",\"description\":\"Charles H. 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