{"id":2462,"date":"1995-11-15T11:25:44","date_gmt":"1995-11-15T16:25:44","guid":{"rendered":"https:\/\/www.jagsheth.com\/?p=2462"},"modified":"2019-02-12T13:03:43","modified_gmt":"2019-02-12T18:03:43","slug":"productivity-crisis-in-marketing","status":"publish","type":"post","link":"https:\/\/www.jagsheth.com\/marketing-strategy\/productivity-crisis-in-marketing\/","title":{"rendered":"Productivity Crisis in Marketing"},"content":{"rendered":"<h5>Every business comprises three broadly defined areas: marketing, management, and manufacturing or production\u2013colloquially speaking, the &#8220;finders, minders, and grinders.&#8221; In the quest for greater efficiency and higher quality, the latter two functional areas have undergone fundamental, frequently wrenching changes in the past few decades.<\/h5>\n<a href=\"https:\/\/www.jagsheth.com\/wp-content\/uploads\/2015\/12\/Productivity-Crisis-in-Marketing.pdf\" class=\"pdfemb-viewer\" style=\"\" data-width=\"max\" data-height=\"max\" data-mobile-width=\"500\"  data-scrollbar=\"none\" data-download=\"on\" data-tracking=\"on\" data-newwindow=\"on\" data-pagetextbox=\"off\" data-scrolltotop=\"off\" data-startzoom=\"100\" data-startfpzoom=\"100\" data-toolbar=\"bottom\" data-toolbar-fixed=\"off\">Productivity Crisis In Marketing<br\/><\/a>\n","protected":false},"excerpt":{"rendered":"<p>Every business comprises three broadly defined areas: marketing, management, and manufacturing or production\u2013colloquially speaking, the &#8220;finders, minders, and grinders.&#8221; In the quest for greater efficiency and higher quality, the latter&#8230;<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Productivity Crisis in Marketing - Jagdish Sheth<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jagsheth.com\/marketing-strategy\/productivity-crisis-in-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Productivity Crisis in Marketing - Jagdish Sheth\" \/>\n<meta property=\"og:description\" content=\"Every business comprises three broadly defined areas: marketing, management, and manufacturing or production\u2013colloquially speaking, the &#8220;finders, minders, and grinders.&#8221; 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