Dr. Sheth’s Writings about the Cola Wars Summarized on StrategyBusiness.com
Dr. Sheth’s paper on the Cola Wars (written in conjunction with Anthony Koschmann (Emory University)) is summarized in this strategybusiness.com article.
Dr. Sheth’s paper on the Cola Wars (written in conjunction with Anthony Koschmann (Emory University)) is summarized in this strategybusiness.com article.