Skip to main content
Value Core Article in The Smart Manager
Dr. Sheth recently had an article titled Value Core on The Smart Manager website.
http://www.thesmartmanager.com/cover-story/value-core.html
Dr. Sheth's Writings about the Cola Wars Summarized on StrategyBusiness.com
Dr. Sheth's paper on the Cola Wars (written in conjunction with Anthony Koschmann (Emory University)) is summarized in this strategybusiness.com article.
https://www.strategy-business.com/blog/What-Can-the-Cola-Wars-Teach-Us-about-Brand-Loyalty
