Marketing Strategy Customer Value Propositions: Value Co-Creation By Jagdish Sheth | Marketing Strategy | No Comments
Marketing StrategyVideo Video: Reimagining Marketing: Confluence of Creativity and Technology By Jagdish Sheth | Marketing Strategy, Video | No Comments
Marketing StrategyVideo Marketing to India’s Consumers in Transition: Predictability in Volatility By Jagdish Sheth | Marketing Strategy, Video | No Comments
Marketing StrategyVideo Video: Next Frontiers: Research in Marketing Strategy By Jagdish Sheth | Marketing Strategy, Video | No Comments
Value Core Article in The Smart Manager Dr. Sheth recently had an article titled Value Core on The Smart Manager website.
Marketing Strategy A Multi-Stage Model of Adoption of Online Buying in India By Jagdish Sheth | Marketing Strategy | No Comments
Dr. Sheth's Writings about the Cola Wars Summarized on StrategyBusiness.com Dr. Sheth's paper on the Cola Wars (written in conjunction with Anthony Koschmann (Emory University)) is summarized in this strategybusiness.com article.
Design and Business: The Future of Design Thinking Dr. Sheth was recently highlighted in a Live Mint article titled Design and business: The future of design thinking.
Marketing StrategyVideo How to Create Value for Customers and Implement Customer Centricity Within Organizations By Jagdish Sheth | Marketing Strategy, Video | No Comments
