Future of Brick and Mortar Retailing: How Will it Survive and Thrive? Marketing Strategy Future of Brick and Mortar Retailing: How Will it Survive and Thrive?
New Areas of Research in Marketing Strategy, Consumer Behavior, and Marketing Analytics: The Future is Bright Consumer BehaviorMarketing Strategy New Areas of Research in Marketing Strategy, Consumer Behavior, and Marketing Analytics: The Future is Bright
Customer Value Propositions: Value Co-Creation Marketing Strategy Customer Value Propositions: Value Co-Creation
Value Core Article in The Smart Manager Dr. Sheth recently had an article titled Value Core on The Smart Manager website. http://www.thesmartmanager.com/cover-story/value-core.html
A Multi-Stage Model of Adoption of Online Buying in India Marketing Strategy A Multi-Stage Model of Adoption of Online Buying in India
Dr. Sheth's Writings about the Cola Wars Summarized on StrategyBusiness.com Dr. Sheth's paper on the Cola Wars (written in conjunction with Anthony Koschmann (Emory University)) is summarized in this strategybusiness.com article. https://www.strategy-business.com/blog/What-Can-the-Cola-Wars-Teach-Us-about-Brand-Loyalty
