Value Core Article in The Smart Manager
Dr. Sheth recently had an article titled Value Core on The Smart Manager website.
http://www.thesmartmanager.com/cover-story/value-core.html
Dr. Sheth's Writings about the Cola Wars Summarized on StrategyBusiness.com
Dr. Sheth's paper on the Cola Wars (written in conjunction with Anthony Koschmann (Emory University)) is summarized in this strategybusiness.com article.
https://www.strategy-business.com/blog/What-Can-the-Cola-Wars-Teach-Us-about-Brand-Loyalty
Design and Business: The Future of Design Thinking
Dr. Sheth was recently highlighted in a Live Mint article titled Design and business: The future of design thinking.
https://www.livemint.com/Companies/oEKegZsE2ONLvUnZkn51lN/Design-and-business-The-future-of-design-thinking.html
