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Jagdish Sheth
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Marketing Strategy

Marketing Strategy Publications Category

Marketing Strategy

Customer Value Propositions: Value Co-Creation

Marketing StrategyVideo

Video: Reimagining Marketing: Confluence of Creativity and Technology

Marketing StrategyVideo

Marketing to India’s Consumers in Transition: Predictability in Volatility

Marketing StrategyVideo

Video: Next Frontiers: Research in Marketing Strategy

Value Core Article in The Smart Manager

Dr. Sheth recently had an article titled Value Core on The Smart Manager website. http://www.thesmartmanager.com/cover-story/value-core.html
Marketing Strategy

A Multi-Stage Model of Adoption of Online Buying in India

Marketing Strategy

Brand Equity Article

Dr. Sheth's Writings about the Cola Wars Summarized on StrategyBusiness.com

Dr. Sheth's paper on the Cola Wars (written in conjunction with Anthony Koschmann (Emory University)) is summarized in this strategybusiness.com article. https://www.strategy-business.com/blog/What-Can-the-Cola-Wars-Teach-Us-about-Brand-Loyalty

Design and Business: The Future of Design Thinking

Dr. Sheth was recently highlighted in a Live Mint article titled Design and business: The future of design thinking. https://www.livemint.com/Companies/oEKegZsE2ONLvUnZkn51lN/Design-and-business-The-future-of-design-thinking.html
Marketing StrategyVideo

How to Create Value for Customers and Implement Customer Centricity Within Organizations

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Research Paper Categories

  • Consumer Behavior
  • Relationship Marketing
  • Marketing Strategy
  • Geopolitics & Globalization
  • Marketing Theory
  • Marketing Research
  • Information Technology

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  • President Carter Congratulations Padma Bhushan Award February 25, 2020

Popular Research Papers

  • Competitive Advantages through Customer Satisfaction January 1, 2001
  • A Model of Industrial Buyer Behavior October 1, 1973
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