Consumer BehaviorMarketing Strategy New Areas of Research in Marketing Strategy, Consumer Behavior, and Marketing Analytics: The Future is Bright
Value Core Article in The Smart Manager Dr. Sheth recently had an article titled Value Core on The Smart Manager website. http://www.thesmartmanager.com/cover-story/value-core.html
Dr. Sheth's Writings about the Cola Wars Summarized on StrategyBusiness.com Dr. Sheth's paper on the Cola Wars (written in conjunction with Anthony Koschmann (Emory University)) is summarized in this strategybusiness.com article. https://www.strategy-business.com/blog/What-Can-the-Cola-Wars-Teach-Us-about-Brand-Loyalty
