Dr. Jagdish Sheth

Professor Jagdish Sheth is a renowned scholar and internationally recognized thought leader.

He has published more than 300 research papers and more than 30 books on various disciplines and topics. His insights on global competition, strategic thinking, geopolitics, and emerging markets are considered revolutionary.

As a thought leader, Professor Sheth has made hundreds of presentations to business leaders, academic scholars, and public policy makers from around the world. He is frequently quoted and interviewed by Fortune, Financial Times, The Economic Times, The New York Times, and The Wall Street Journal. He is also a regular guest and frequent commenter for major news networks: BBC, CNBC India, and CNN.

Professor Sheth’s timely advice aids business leaders, and policymakers looking to develop long-term strategies for positioning for the future.

Genes, Climate, and Consumption Culture: Connecting the Dots

by Jagdish N. Sheth

The book is all about why cultures vary in their consumption of food, shelter and clothing. Most of the cultural differences in consumption are due to climate differences (Arctic, Temperate, and Tropical). For example, there are sharp differences in diet, clothing and shelter between Northern Europe and Southern Europe. This is due to genes adapting to what local resources are available for food, shelter and clothing.

The book also provides an explanation of the cultural differences between the North and the South regarding punctuality, individualism, social distance or territorialism (turf), and the role of women in society.

Genes Climate Culture Book