Announcing Breakout Strategies for Emerging Markets, the latest book by Professor Jag Sheth, with co-authors Professor Mona Sinha and Professor Reshma Shah.
Praise for Breakout Strategies for Emerging Markets
“If every global marketing company applied the principles in this new and important book, I have no doubt that millions of consumers in emerging countries will achieve a higher standard of living and the global marketing companies will all achieve increased sales and profitability.”
Philip Kotler, S. C. Johnson & Son Distinguished Professor of Marketing, Kellogg School of Management, Northwestern University
[button open_new_tab=”true” color=”accent-color” hover_text_color_override=”#fff” size=”medium” url=”https://www.amazon.com/Breakout-Strategies-Emerging-Markets-Marketing/dp/0134434951″ text=”Purchase Book” color_override=”” image=”fa-amazon”] Dr Sheth Breakout Strategies Flyer“Never have I seen the underlying drivers of success in emerging markets uncovered and communicated more effectively. The consumer and environmental factors discussed are the most often overlooked when setting strategy in emerging markets. The strategies advanced are real-world applicable and capture critical learning for success in emerging markets.”
Mike Shattuck, Former President, Focus Brands International