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Telecom Outlook Report
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Telecom Outlook Report
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Global Organizational Theory Perspectives
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Global Marketing Perspectives
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Global Strategic Management Perspectives
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Global Financial Perspectives
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Global Human Resource Perspectives
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Global Operations Perspectives
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Bringing Innovation to Market: How to Break Corporate and Customer Barriers
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Contemporary Views on Marketing Practice
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Marketing Management: A Comprehensive Reader
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Marketing Theory: Classic and Contemporary Readings
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Winning Back Your Market: The Inside Stories of Companies That Did It
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Models of Buyer Behavior: Conceptual, Quantitative and Empirical
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Deregulation and Competition: Lessons from the Airline Industry(with Fred C. Allvine, Can Uslay and Ashutosh Dixit), Sage Publications, 2007.

Does Marketing Need Reform?(with Rajendra Sisodia) (editors), M.E. Sharpe, 2006 pp. 352.

Tectonic Shift: The Geoeconomic Realignment of Globalizing Markets(with Rajendra Sisodia), Sage India, 2006, pp. 350.

Customer Relationship Management: A Strategic Perspective(with G. Shainesh), McMillian India Ltd. 2006, pp. 198.

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Research in Marketing,
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The Consolidation of the Information Industry
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Contemporary Knowledge of Relationship Marketing
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Telecom Outlook Report
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Research in Marketing
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Research in Marketing (Supplemental 6). Explanations in the History of Marketing
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Advances in Telecommunications Management
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Relationship Marketing: Theory Methods and Applications, Second Research Conference Proceedings
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Telecom Outlook Report
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Advances in Telecommunications Management
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Advances in Telecommunications Management
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Research in Marketing
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The Customer is Key: Gaining an Unbeatable Advantage Through Customer Satisfaction
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Research in Consumer Behavior, Vol. 2
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Research in Marketing
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Research in Marketing, Vol. 8
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Research in Marketing, Vol. 7
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Research in Marketing, Vol. 6
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Research in Marketing, Vol. 5
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Research in Marketing, Vol. 4
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Research in Marketing, Vol. 3
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Research in Marketing, Vol. 1
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Multivariate Methods for Market and Survey Research
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Multinational Business Operations: Advanced Readings, Goodyear Publishing Company
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Volume 1: Environmental Aspects of Operating Abroad

Volume 2: Long Range Planning, Organization and Management

Volume 3: Marketing Management

Volume 4: Financial Management

Marketing Analysis for Societal Problems
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The Theory of Buyer Behavior
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