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2024

Purpose-Driven Pricing: Leveraging the Power of Pricing for Profit and Societal Good

Amazon
2024

India’s Road to Transformation: Why Leadership Matters

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2022

Marketing Management (16th ed.)

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2022

Marketing theory: Evolution and evaluation of schools of marketing thought

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2021

The self-destructive habits of good companies

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2020

The Global Rule of Three

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2017

Genes, Climate, and Consumption Culture

Amazon
2016

The Sustainability Edge

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2016

Breakout Strategies for Emerging Markets

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2015

Consumer Behavior: A Managerial Perspective

Amazon
2014

The Accidental Scholar

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The Business School In The Twenty First Century
2013

The Business School in the Twenty-First Century

Amazon
2015

Legends in Marketing: Jagdish N. Sheth

Sage
2011

The 4 A’s of Marketing

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Chindia Rising
2011

Chindia Rising

Amazon
2007

The Self-Destructive Habits of Good Companies

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2007

Firms of Endearment

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Tectonic Shift
2006

Tectonic Shift

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2003

Customer Behavior: A Managerial Perspective

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2002

Clients for Life

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The Rule Of Three
2001

The Rule of Three

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2001

Customer Relationship Management

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2001

Value Space

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Internet Marketing
2000

Internet Marketing

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1999

Relationship Marketing

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1998

Customer Behavior

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Global Accounting Perspectives
1989

Global Accounting Perspectives

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1988

Marketing Theory

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1987

A Theory of Political Choice Behavior

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Research in Marketing
1984

Research in Marketing

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1977

Consumer and Industrial Buying Behavior

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More Books

Consumer Behavior in Digital World
Sheth, J.& Jain, V.  (Forthcoming). Consumer Behavior in the Digital Context (Global Edition) (Textbook)

Jain, V., Sheth, J & Schultz, D. (2019) Consumer Behavior: A Digital Native (Indian Edition) India: Pearson (Textbook)

Customer Relationship Management in Digital Age (CRM)
Shainesh, G., Sheth, J. & Jain, V. (Forthcoming). Customer Relationship Management in the Digital Age. India: Laxmi (Textbook).

Customer Services in the Digital World
Sheth, J., V., Jain, V. Mogaji, E. & Ambika, A. (Forthcoming).  Customer Services in the Digital Context. UK: McMillan (Edited Book)

Sheth, J., V., Jain, V. Mogaji, E. & Ambika, A. (Forthcoming).  Artificial Intelligence and Customer Services. UK: McMillan (Edited Book)

Consumption Values and Market Choices: Theory and Applications
Southwestern Publishing Co., 1991, pp. 218 (with Bruce Newman and Barbara Gross).

Global Macroeconomic Perspectives
(with Abdolreza Eshghi), Southwestern Publishing Co., 1990.

Global Microeconomic Perspectives
(with Abdolreza Eshghi), Southwestern Publishing Co., 1990.

Global Organizational Theory Perspectives
(with Golpira Eshghi), Southwestern Publishing Co., 1990.

Global Marketing Perspectives
(with Abdolreza Eshghi), Southwestern Publishing Co., 1988.

Global Strategic Management Perspectives
(with Golpira Eshghi), Southwestern Publishing Co., 1988.

Global Financial Perspectives
(with Abdolreza Eshghi), Southwestern Publishing Co., 1988.

Global Human Resource Perspectives
(with Golpira Eshghi), Southwestern Publishing Co., 1988.

Global Operations Perspectives
Southwestern Publishing Co., 1988, pp. 147 (with Golpira Eshghi).

Bringing Innovation to Market: How to Break Corporate and Customer Barriers
(with S. Ram), John Wiley and Sons, November 1987.

Contemporary Views on Marketing Practice
(with Gary Frazier), Lexington Books, 1987.

Marketing Management: A Comprehensive Reader
(with Dennis Garrett), Southwestern Publishing Company, 1986.

Marketing Theory: Classic and Contemporary Readings
(with Dennis Garrett), Southwestern Publishing Company, 1986.

Political Marketing: Readings and Annotated Bibliography
(with Bruce Newman), American Marketing Association, 1986.

Historical Perspective in Consumer Research: ACR Proceedings
National University of Singapore, July 1985 (with Chin Tiong Tan).

Research in Consumer Behavior
Vol. 1, JAI Press, 1985.

Winning Back Your Market: The Inside Stories of Companies That Did It
John Wiley and Sons, 1984).

Export Marketing: Lessons from Europe
(with H. M. Schoenfeld), BEBR, University of Illinois, 1981.

Research in Marketing, Vol. 2
JAI Press, 1979.

Models of Buyer Behavior: Conceptual, Quantitative and Empirical
Harper and Row, 1974.

Deregulation and Competition: Lessons from the Airline Industry(with Fred C. Allvine, Can Uslay and Ashutosh Dixit), Sage Publications, 2007.

Does Marketing Need Reform?(with Rajendra Sisodia) (editors), M.E. Sharpe, 2006 pp. 352.

Tectonic Shift: The Geoeconomic Realignment of Globalizing Markets(with Rajendra Sisodia), Sage India, 2006, pp. 350.

Customer Relationship Management: A Strategic Perspective(with G. Shainesh), McMillian India Ltd. 2006, pp. 198.

Customer Behavior: Consumer Behavior and Beyond(with Robert Widing and others) Thomson, (Pacific Rim Edition), 2003, pp. 560.

(with G. Shainesh), McMillian India Ltd. 2006, pp. 198.
(with Anil Menon), 1998 Research Conference Proceedings, Center for Relationship Marketing, Emory Univeristy, 1998.

Contemporary Knowledge of Relationship Marketing 
(with Anil Menon), 1998
Research Conference Proceedings, Center for Relationship Marketing, Emory Univeristy, 1998.

Research in Marketing
(with Atul Parvatiyar), Vol. 14, JAI Press, 1998.

Research in Marketing,
(Series Editor with Atul Parvatiyar), Vol. 13, JAI Press, 1997.

Contemporary Knowledge of Relationship Marketing
(with Atul Parvatiyar), Third Research Conference, Center for Relationship Marketing, Emory University, 1996.

Research in Marketing
(Series Editor with Atul Parvatiyar), Vol. 12, JAI Press, 1995.

Research in Marketing (Supplemental 6). Explanations in the History of Marketing 
(Series Editor), JAI Press, 1994.

Advances in Telecommunications Management
(Vol. 4). Strategic Perspective on the Marketing of Information Technologies (Series Editor), JAI Press, 1994.

Relationship Marketing: Theory Methods and Applications, Second Research Conference Proceedings
(with Atul Parvatiyar), Center for Relationship Marketing, Emory University, 1994.

Advances in Telecommunications Management
Vol. 4, (with Gary Frazier), JAI Press, 1994.

Research in Marketing
(editor), Vol. 11, JAI Press, 1992.

Advances in Telecommunications Management
Vol. 1, (with Gary Frazier), JAI Press, 1990.

Advances in Telecommunications Management
Vol. 2, (with Gary Frazier), JAI Press, 1990.

Advances in Telecommunications Management
Vol. 3, (with Gary Frazier), JAI Press, 1990.

Research in Marketing
Vol. 10, JAI Press, 1990.

The Customer is Key: Gaining an Unbeatable Advantage Through Customer Satisfaction
(with Milind Lele), John Wiley and Sons, 1987.

Research in Consumer Behavior, Vol. 2
(with Elizabeth Hirschmann), JAI Press, 1987.

Research in Marketing
Vol. 9, JAI Press, 1987.

Research in Marketing, Vol. 8
JAI Press, 1986.

Research in Marketing, Vol. 7
(with Elizabeth Hirschmann), JAI Press, 1985.

Research in Marketing, Vol. 6
JAI Press, 1983.

Research in Marketing, Vol. 5
JAI Press, 1982.

Research in Marketing, Vol. 4
JAI Press, 1981.

Research in Marketing, Vol. 3
JAI Press, 1980.

Research in Marketing, Vol. 1
JAI Press, 1978.

Multivariate Methods for Market and Survey Research
American Marketing Association, 1977, 388 pages.

Multinational Business Operations: Advanced Readings, Goodyear Publishing Company
1973 (with S. P. Sethi).

Volume 1: Environmental Aspects of Operating Abroad

Volume 2: Long Range Planning, Organization and Management

Volume 3: Marketing Management

Volume 4: Financial Management

Marketing Analysis for Societal Problems
(with Peter Wright), BEBR, University of Illinois, 1972.

The Theory of Buyer Behavior
(with J. A. Howard), John Wiley and Sons, 1969.