2020
The Global Rule of Three
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Consumer Behavior in Digital World
Sheth, J.& Jain, V. (Forthcoming). Consumer Behavior in the Digital Context (Global Edition) (Textbook)
Customer Relationship Management in Digital Age (CRM)
Shainesh, G., Sheth, J. & Jain, V. (Forthcoming). Customer Relationship Management in the Digital Age. India: Laxmi (Textbook).
Customer Services in the Digital World
Sheth, J., V., Jain, V. Mogaji, E. & Ambika, A. (Forthcoming). Customer Services in the Digital Context. UK: McMillan (Edited Book)
Sheth, J., V., Jain, V. Mogaji, E. & Ambika, A. (Forthcoming). Artificial Intelligence and Customer Services. UK: McMillan (Edited Book)
Consumption Values and Market Choices: Theory and Applications
Southwestern Publishing Co., 1991, pp. 218 (with Bruce Newman and Barbara Gross).
Global Macroeconomic Perspectives
(with Abdolreza Eshghi), Southwestern Publishing Co., 1990.
Global Microeconomic Perspectives
(with Abdolreza Eshghi), Southwestern Publishing Co., 1990.
Global Organizational Theory Perspectives
(with Golpira Eshghi), Southwestern Publishing Co., 1990.
Global Marketing Perspectives
(with Abdolreza Eshghi), Southwestern Publishing Co., 1988.
Global Strategic Management Perspectives
(with Golpira Eshghi), Southwestern Publishing Co., 1988.
Global Financial Perspectives
(with Abdolreza Eshghi), Southwestern Publishing Co., 1988.
Global Human Resource Perspectives
(with Golpira Eshghi), Southwestern Publishing Co., 1988.
Global Operations Perspectives
Southwestern Publishing Co., 1988, pp. 147 (with Golpira Eshghi).
Bringing Innovation to Market: How to Break Corporate and Customer Barriers
(with S. Ram), John Wiley and Sons, November 1987.
Contemporary Views on Marketing Practice
(with Gary Frazier), Lexington Books, 1987.
Marketing Management: A Comprehensive Reader
(with Dennis Garrett), Southwestern Publishing Company, 1986.
Marketing Theory: Classic and Contemporary Readings
(with Dennis Garrett), Southwestern Publishing Company, 1986.
Political Marketing: Readings and Annotated Bibliography
(with Bruce Newman), American Marketing Association, 1986.
Historical Perspective in Consumer Research: ACR Proceedings
National University of Singapore, July 1985 (with Chin Tiong Tan).
Research in Consumer Behavior
Vol. 1, JAI Press, 1985.
Winning Back Your Market: The Inside Stories of Companies That Did It
John Wiley and Sons, 1984).
Export Marketing: Lessons from Europe
(with H. M. Schoenfeld), BEBR, University of Illinois, 1981.
Research in Marketing, Vol. 2
JAI Press, 1979.
Models of Buyer Behavior: Conceptual, Quantitative and Empirical
Harper and Row, 1974.
Deregulation and Competition: Lessons from the Airline Industry(with Fred C. Allvine, Can Uslay and Ashutosh Dixit), Sage Publications, 2007.
Does Marketing Need Reform?(with Rajendra Sisodia) (editors), M.E. Sharpe, 2006 pp. 352.
Tectonic Shift: The Geoeconomic Realignment of Globalizing Markets(with Rajendra Sisodia), Sage India, 2006, pp. 350.
Customer Relationship Management: A Strategic Perspective(with G. Shainesh), McMillian India Ltd. 2006, pp. 198.
Customer Behavior: Consumer Behavior and Beyond(with Robert Widing and others) Thomson, (Pacific Rim Edition), 2003, pp. 560.
(with G. Shainesh), McMillian India Ltd. 2006, pp. 198.
(with Anil Menon), 1998 Research Conference Proceedings, Center for Relationship Marketing, Emory Univeristy, 1998.
Contemporary Knowledge of Relationship Marketing
(with Anil Menon), 1998
Research Conference Proceedings, Center for Relationship Marketing, Emory Univeristy, 1998.
Research in Marketing
(with Atul Parvatiyar), Vol. 14, JAI Press, 1998.
Research in Marketing,
(Series Editor with Atul Parvatiyar), Vol. 13, JAI Press, 1997.
Contemporary Knowledge of Relationship Marketing
(with Atul Parvatiyar), Third Research Conference, Center for Relationship Marketing, Emory University, 1996.
Research in Marketing
(Series Editor with Atul Parvatiyar), Vol. 12, JAI Press, 1995.
Research in Marketing (Supplemental 6). Explanations in the History of Marketing
(Series Editor), JAI Press, 1994.
Advances in Telecommunications Management
(Vol. 4). Strategic Perspective on the Marketing of Information Technologies (Series Editor), JAI Press, 1994.
Relationship Marketing: Theory Methods and Applications, Second Research Conference Proceedings
(with Atul Parvatiyar), Center for Relationship Marketing, Emory University, 1994.
Advances in Telecommunications Management
Vol. 4, (with Gary Frazier), JAI Press, 1994.
Research in Marketing
(editor), Vol. 11, JAI Press, 1992.
Advances in Telecommunications Management
Vol. 1, (with Gary Frazier), JAI Press, 1990.
Advances in Telecommunications Management
Vol. 2, (with Gary Frazier), JAI Press, 1990.
Advances in Telecommunications Management
Vol. 3, (with Gary Frazier), JAI Press, 1990.
Research in Marketing
Vol. 10, JAI Press, 1990.
The Customer is Key: Gaining an Unbeatable Advantage Through Customer Satisfaction
(with Milind Lele), John Wiley and Sons, 1987.
Research in Consumer Behavior, Vol. 2
(with Elizabeth Hirschmann), JAI Press, 1987.
Research in Marketing
Vol. 9, JAI Press, 1987.
Research in Marketing, Vol. 8
JAI Press, 1986.
Research in Marketing, Vol. 7
(with Elizabeth Hirschmann), JAI Press, 1985.
Research in Marketing, Vol. 6
JAI Press, 1983.
Research in Marketing, Vol. 5
JAI Press, 1982.
Research in Marketing, Vol. 4
JAI Press, 1981.
Research in Marketing, Vol. 3
JAI Press, 1980.
Research in Marketing, Vol. 1
JAI Press, 1978.
Multivariate Methods for Market and Survey Research
American Marketing Association, 1977, 388 pages.
Multinational Business Operations: Advanced Readings, Goodyear Publishing Company
1973 (with S. P. Sethi).
Volume 1: Environmental Aspects of Operating Abroad
Volume 2: Long Range Planning, Organization and Management
Volume 3: Marketing Management
Volume 4: Financial Management
Marketing Analysis for Societal Problems
(with Peter Wright), BEBR, University of Illinois, 1972.
The Theory of Buyer Behavior
(with J. A. Howard), John Wiley and Sons, 1969.