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Consumption Values and Market Choices: Theory and Applications
Southwestern Publishing Co., 1991, pp. 218 (with Bruce Newman and Barbara Gross).

Global Macroeconomic Perspectives
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Global Microeconomic Perspectives
(with Abdolreza Eshghi), Southwestern Publishing Co., 1990.

Global Organizational Theory Perspectives
(with Golpira Eshghi), Southwestern Publishing Co., 1990.

Global Marketing Perspectives
(with Abdolreza Eshghi), Southwestern Publishing Co., 1988.

Global Strategic Management Perspectives
(with Golpira Eshghi), Southwestern Publishing Co., 1988.

Global Financial Perspectives
(with Abdolreza Eshghi), Southwestern Publishing Co., 1988.

Global Human Resource Perspectives
(with Golpira Eshghi), Southwestern Publishing Co., 1988.

Global Operations Perspectives
Southwestern Publishing Co., 1988, pp. 147 (with Golpira Eshghi).

Bringing Innovation to Market: How to Break Corporate and Customer Barriers
(with S. Ram), John Wiley and Sons, November 1987.

Contemporary Views on Marketing Practice
(with Gary Frazier), Lexington Books, 1987.

Marketing Management: A Comprehensive Reader
(with Dennis Garrett), Southwestern Publishing Company, 1986.

Marketing Theory: Classic and Contemporary Readings
(with Dennis Garrett), Southwestern Publishing Company, 1986.

Political Marketing: Readings and Annotated Bibliography
(with Bruce Newman), American Marketing Association, 1986.

Historical Perspective in Consumer Research: ACR Proceedings
National University of Singapore, July 1985 (with Chin Tiong Tan).

Research in Consumer Behavior
Vol. 1, JAI Press, 1985.

Winning Back Your Market: The Inside Stories of Companies That Did It
John Wiley and Sons, 1984).

Export Marketing: Lessons from Europe
(with H. M. Schoenfeld), BEBR, University of Illinois, 1981.

Research in Marketing, Vol. 2
JAI Press, 1979.

Models of Buyer Behavior: Conceptual, Quantitative and Empirical
Harper and Row, 1974.

Deregulation and Competition: Lessons from the Airline Industry(with Fred C. Allvine, Can Uslay and Ashutosh Dixit), Sage Publications, 2007.

Does Marketing Need Reform?(with Rajendra Sisodia) (editors), M.E. Sharpe, 2006 pp. 352.

Tectonic Shift: The Geoeconomic Realignment of Globalizing Markets(with Rajendra Sisodia), Sage India, 2006, pp. 350.

Customer Relationship Management: A Strategic Perspective(with G. Shainesh), McMillian India Ltd. 2006, pp. 198.

Customer Behavior: Consumer Behavior and Beyond(with Robert Widing and others) Thomson, (Pacific Rim Edition), 2003, pp. 560.

(with G. Shainesh), McMillian India Ltd. 2006, pp. 198.
(with Anil Menon), 1998 Research Conference Proceedings, Center for Relationship Marketing, Emory Univeristy, 1998.

Contemporary Knowledge of Relationship Marketing 
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Research Conference Proceedings, Center for Relationship Marketing, Emory Univeristy, 1998.

Research in Marketing
(with Atul Parvatiyar), Vol. 14, JAI Press, 1998.

Research in Marketing,
(Series Editor with Atul Parvatiyar), Vol. 13, JAI Press, 1997.

Contemporary Knowledge of Relationship Marketing
(with Atul Parvatiyar), Third Research Conference, Center for Relationship Marketing, Emory University, 1996.

Research in Marketing
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Research in Marketing (Supplemental 6). Explanations in the History of Marketing 
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Relationship Marketing: Theory Methods and Applications, Second Research Conference Proceedings
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Advances in Telecommunications Management
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Advances in Telecommunications Management
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Advances in Telecommunications Management
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Research in Marketing
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The Customer is Key: Gaining an Unbeatable Advantage Through Customer Satisfaction
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Research in Marketing, Vol. 8
JAI Press, 1986.

Research in Marketing, Vol. 7
(with Elizabeth Hirschmann), JAI Press, 1985.

Research in Marketing, Vol. 6
JAI Press, 1983.

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JAI Press, 1982.

Research in Marketing, Vol. 4
JAI Press, 1981.

Research in Marketing, Vol. 3
JAI Press, 1980.

Research in Marketing, Vol. 1
JAI Press, 1978.

Multivariate Methods for Market and Survey Research
American Marketing Association, 1977, 388 pages.

Multinational Business Operations: Advanced Readings, Goodyear Publishing Company
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Marketing Analysis for Societal Problems
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The Theory of Buyer Behavior
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